商务英语视听说

范云霞 柯佳音 官文娟 陈淑霞

目录

  • 1 Unit 1  Trade Fairs
    • 1.1 Learning Objectives
    • 1.2 Before the Trade Fair
    • 1.3 During & After the Trade Fair
    • 1.4 Practical Training
  • 2 Unit 2 Product Presentation and Company Profile
    • 2.1 Learning Objectives
    • 2.2 Product Presentation
    • 2.3 Company Profile
    • 2.4 Practical Training
  • 3 Unit 3 Corporate Hospitality
    • 3.1 Learning Objectives
    • 3.2 Business Reception
    • 3.3 Entertainment
    • 3.4 Practical Training
  • 4 Unit 4 A FactoryTour
    • 4.1 Learning Objectives
    • 4.2 A Tour  Visit to the Factory
    • 4.3 Factory Audit
    • 4.4 Practical Training
    • 4.5 Quiz
  • 5 Unit 5 Inquiry,Offer & Order
    • 5.1 Learning Objectives
    • 5.2 Inquiry & Offer
    • 5.3 Placing an Order
    • 5.4 Practical Training
    • 5.5 Quiz
  • 6 Unit 6 Price Negotiation
    • 6.1 Learning Objectives
    • 6.2 Overview on Price Negotiation
    • 6.3 Negotiating Tactics
    • 6.4 Practical Training
    • 6.5 Quiz
  • 7 Unit 7 Packing & Labeling
    • 7.1 Learning Objectives
    • 7.2 Overview on Packing and Labeling
    • 7.3 Packing Method and Marks
    • 7.4 Practical Training
    • 7.5 Quiz
  • 8 Unit 8 Shipment & Delivery
    • 8.1 Learning Objectives
    • 8.2 Shipment
    • 8.3 Preparation and Delivery of Goods
    • 8.4 Practical Training
    • 8.5 Quiz
  • 9 Unit 9 Customer Service &  Satisfaction
    • 9.1 Learning Objectives
    • 9.2 How to Make Complaints
    • 9.3 How to Handle Complaints
    • 9.4 Practical Training
    • 9.5 Quiz
  • 10 Unit 10 Company Culture
    • 10.1 Learning Objectives
    • 10.2 Definition of Company Culture
    • 10.3 How to Describe Company Culture
    • 10.4 Practical Training
    • 10.5 Quiz
Practical Training

Practical Training

                 A Portrait of Apple 


Pre-viewing

Look at the following picture to have a rough idea of the video.

The video is a portrait of Apple. 68 employees reveal who they are, and what they believe in. 



Viewing

Watch the video and decide whether the following statements are true (T) or false (F).



Post-viewing

Study the video with subtitles and make a presentation according to the situation below.



Presentation

You are going to make a presentation about the culture of a company. The company can be an existing one or a hypothetical one. Choose at least two components of the company culture mentioned in the lecture and elaborate on them in your presentation.

Six components of company culture:

vision statement

core values

company practices

company people

company place

company narratives