2.3 Identify and assess any customer, sales or operational risks that relate to the product
Part of the role of the Tourism professional dealing with customers, is to ensure that you identify any customer, sales or operational risks that relate to products and pass this information on to clients when necessary.
These risks may relate to:-
Health and safety
Although you may have some information on this, it is always preferable to refer your clients to Government websites such as Smartraveller.com.au. This website provides a wealth of information on destinations around the world, in terms of very current advice on health issues, safety concerns for travellers, entry and exit regulations, local travel advice, laws, where to get help and other important information.
Safety risks
Always recommend travel insurance, particularly for those that are planning to be involved in sports that have a known safety risk such as skiing, scuba diving, helicopter rides etc.
Currency fluctuations
Fluctuations in currency can impact a traveller on a number of levels. Many tour operators do not guarantee prices until full payment has been made and often reserve the right to apply currency increases.
Major currency fluctuations can also increase or decrease the funds your clients plan to take with them to spend whilst away.
Strength of certain currencies, such as a strong Australian dollar, can impact on worldwide travel patterns, encouraging Australians to travel overseas and decreasing inbound tourism.
Limits to participation
Some products have limits on participation due to their particular design or suitability/unsuitability for certain aged travellers. Examples of this would be an adventure travel product where the itinerary takes them trekking in the Himalayas, something that may not be suitable for the elderly or someone with impaired mobility; and many “boutique” style hotels and resorts do not accept children. Products such as Contiki are designed for the young or young at heart and would not be suitable for travellers in their later years.
Other products may suggest that particular licenses are required, such as Scuba or hiring a motorbike
Cancellation or non-operation of tours
Often when coach tours do not reach minimum passenger requirements, they will be cancelled. It is wise to recommend products to clients that provide “guaranteed departure” conditions.
Seasonal availability of products
As part of your built knowledge base you will have an understanding of the best times to visit regions of the world, which seasons are busier, or in which seasons products do not operate.

