Explain why it is important to use concise, simple, coherent, vivid, humorous and appropriate language.
Choose effective and charming language.
Please preview the words before watching the video.
1. captivate ['kæptɪveɪt]vt. 迷住，迷惑
2. attendee [æten'diː]n. 出席者；在场者
3. envision[ɪnˈvɪʒn]vt. 想象；预想
4. figurative language形象语言
5. void ofadj. 没有的，缺乏的；没有…的
6. jaw-droppingadj. 指极度令人惊讶的，给人深刻印象的，或骇人听闻的
7. drunk driving酒后开车
8. inevitable[ɪn'evɪtəb(ə)l]adj. 必然的，不可避免的
9. occasionally[əˈkeɪʒnəli]adv. 偶尔；间或
10. adjective ['ædʒɪktɪv] n. [语] 形容词
11. weary ['wɪərɪ]adj. 疲倦的；厌烦的；令人厌烦的
12. fatigued [fə'tiːɡd]adj. 疲乏的
13. drainedv. （使）流干，（使）逐渐流走( drain的过去式和过去分词 )；喝光，喝干；使（精力、金钱等）耗尽
14. mind-blowing令人极度兴奋[震惊]的；非常奇怪的
15. evocative [ɪ'vɒkətɪv] adj. 唤起的；唤出的
16. reassess [riːə'ses]vt. 再评价；
17. Pulitzer Prize普利策奖〔每年一次在美国颁发，共设21个奖项，获奖者为在新闻、文学或音乐方面有杰出作品的人〕
18. Connecticut College康涅狄格学院
19. shamelesslyadv. 不知羞耻地；厚着脸皮地
20. utterly ['ʌtəlɪ ]adv. 完全地；绝对地；全然地；彻底地，十足地
21. foolishly['fu:liʃli]adv. 愚笨地；无聊地；可笑地
22. blueprint['bluːprɪnt]n. 蓝图，设计图；计划
23. incubator['ɪŋkjʊbeɪtə]n. [禽] 孵卵器；[儿科] 保温箱；早产儿保育器；细菌培养器
24. premature ['premətjʊə]adj. 早产的；不成熟的；比预期早的n. 早产儿；过早发生的事物
25. rhetorical devices修辞手法
26. Alliteration[əlɪtə'reɪʃ(ə)n]n. 头韵；同音韵错误症
27. Inaugural Address就职演说
28. complexity[kəm'pleksətɪ]n. 复杂，复杂性；复杂错综的事物
29. Assonance ['æs(ə)nəns]n. 类似的音，谐音；类韵〔如born和warm中的元音〕
30. Jesse Jackson杰西·杰克逊是20世纪70年代以来成就突出、影响力较大的一位黑人领袖。
31. Parallelism排比
32. Julius Caesar尤利乌斯•凯撒（罗马共和国末期杰出的军事统帅、政治家）
33. endure[ɪn'djʊə;en-; -'djɔː]vt. 忍耐；容忍
34. revive [rɪ'vaɪv]vi. 复兴；复活；苏醒；恢复精神
35. deduce [dɪ'djuːs]vt. 推论，推断；演绎出
36. Repetition[repɪ'tɪʃ(ə)n]n. 重复；
37. antithesis [æn'tɪθəsɪs]对偶，对仗
38. Neil Armstrong尼尔·阿姆斯特朗（第一个离开地球踏上月球的人）
39. simile ['sɪmɪlɪ]n. 明喻；直喻
40. righteousness['raɪtʃəsnəs]n. 正义；正直；公正；正当
41. mighty ['maɪtɪ]adj. 有力的；强有力的；有势力的
42. Metaphor ['metəfə; -fɔː]n. 暗喻，隐喻；比喻说法
43. analogy [ə'nælədʒɪ]n. 类比；类推；类似
44. Kofi Annan曾任联合国秘书长，科菲·安南
45. withered ['wɪðəd]adj. 枯萎的；憔悴的；凋谢了的；
Please watch the video.
Questions:
Why should we use vivid language?
How to make language more vivid in speeches?
1. Diction: Use more precise and Picturesque verbs, adjectives, adverbs.
2. Figure of speech: Use all kinds of figures of speeches.
a. Simile
--Walking into my grandparents’ house when I was a child was like being wrapped in a giant security blanket.llNo, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters, and righteousness like a mighty stream.（I have a dream by Martin Luther King ）
--America is not like a blanket — on piece of unbroken cloth, the same color, the same texture, the same size.
America is more like a quilt: many patches,many pieces, many colors, many sizes, all woven and held together by a commonthread. (Jess Jackson, 1984, Democratic National Convention Address)
--They wander into the towns and seethousands of the children, homeless, without clothes, running in packs on thestreets like animals. They see thechildren degraded by our soldiers as they beg for food. They see the childrenselling their sisters to our soldiers, soliciting for their mothers.（A Time to Break Silence by Martin Luther King）
--I've dwelled on my failures today because, as graduates of Harvard, your biggest liability is your need to succeed. Your need to alwaysfind yourself on the sweet side of the bell curve. Because success is alot like a bright, white tuxedo. You feel terrific when you get it, but then you're desperately afraid of getting it dirty, of spoiling it in any way。
b. Metaphor
--America’scities are the windows through which the world looks at American society.ll--With globalization, the same sea washes all of human kind. We are allin the same boat. There are no safe islands. (KofiAnnan)
--The withered leaves of industrial enterprise lie on every side.（Franklin D.Roosevelt used metaphors in his Inaugural Address in 1933 ）
--For this is what America is all about. It is the uncrossed desert and the unclimbed rigidity is the star that is not reached and the harvest sleeping in the unplowed ground.（John Kennedy）
c. Parallelism
--Icame; I saw; I conquer.
--To that work I now turn, with all the authority of my office. I ask the Congress to join with me.But no president, no Congress, no government,can undertake this mission alone. (Bill Clinton)
--This great Nation will endure as it has endured, will revive and will prosper. (FranklinD. Roosevelt)
--No man can be a good citizen who is not a good husband and a good father, who is not honest in his dealings with other men and women, faithful to his friends and fearless in the presence of his foes, who has not got a sound heart, a soundmind, and a sound body.——Theodore Roosevelt, “Dutiesof American Citizenship”January 26, 1883; Buffalo, New York
--I will be a president who finally make health care affordable and…lI will be a president who ends the tax breaks for companies that ship our jobs overseas…lI will be a president who harnesses the ingenuity of famers and scientists and entrepreneurs…£_Obama Iowa Caucus Night 爱荷华州之夜 (2008年1月3日，爱荷华州首府得梅因市)
d.Repetition
--It's been a long time coming, buttonight, because of what we did on this day, in this election, at this defining moment,change has come to America.（Obama victory speech 2008）
--When you see your street, see my street. When you see your house, see my house. When yousee your children, see my children. We will not tire, we will not falter, and we will not fail. (George W. Bush)
--Never give in. Never give in. Never,never, never, never — in nothing, great or small, large or petty — never give in, except to convictions of honor and good sense.（Winston Churchill, Harrow School,1941）
--Yesterday, the Japanese governmentalso launched an attack against Malaya.
Last night, Japanese forces attackedHong Kong.
Last night, Japanese forces attackedGuam.
Last night, Japanese forces attackedthe Philippine Islands.
Last night, the Japanese attacked Wake Island. And this morning, the Japanese attacked Midway Island.
Pearl Harbor Address to the Nation（Franklin Delano Roosevelt delivered 8 December 1941）
e. Antithesis
--Ask not what your country can do for you; ask what youcan do for your country. (John F. Kennedy)
--“Okay, I’m going to step off the LEMnow. That’s one small step for man; one giant leap for mankind.”
--I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.（Martin Luther King, Jr., I Have a Dream）
f. Alliteration
--In a nation founded on the promise of human dignity, our colleges,our communities,our country should challenge hatred wherever we find it. (Hilary Rodham Clinton)
--We should not demean our democracy with the politics of distraction, denial and despair.(Al Gore美国前副总统高尔)
--America is a place where destiny was not a destination, but a journey to be shared and shaped…(Obama,2005)
--I pray that the coming years will be blessed with peace and prosperity for all.（Dwight D.Eisenhower Farewell Address delivered 17 January 1961）
