商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Introduction



 

 

 



 

Introduction to some terms related to inquiry and replies

FOB ( free on board)     离岸价,即在货物上船前的所有费用由卖方承担

C&F(cost and freight)    成本加运费价,即在货物到达收货人港口之前的海运费陆运费费用由卖方承担

CIF (cost, insurance and fright)包括保险费的到港价,即卖方不仅要承担到达收货人港口前的海运费陆运  

                       费还要承担保险费

ex works cost  工厂交货价

discount折扣

wholesale price批发价

retail price零售价

current /prevailing price现行价格（时价）

world /international market price国际市场价格

price价格

reasonable price合理的价格

competitive price具有竞争力的价格

favorable price优惠的价格

unit price单价

total value总值

amount金额

commission佣金

net price净价           

•When to make an inquiry

We make inquiries when we want to obtain some information we are in need of.

When we write inquiry letters, we ought to make the requirements prominent and clear in a proper way because it is this part that helps us achieve the purpose of getting information

There are two types of inquiries

n      general inquiries

      If the importer wants to have a general idea of the commodity, he may make a request for a pricelist, a catalogue, samples and other terms. This is a general inquiry.

n      specific inquiries

  If the importer intends to purchase goods of a certain specification, he may ask the exporter to make an offer or a quotation for the goods. That is a specific inquiry.

The structure of a general inquiry:

Opening: Introduce yourself and make your request (Ask for a catalogue, samples or a pricelist)

Body:     Give any necessary details

Closing:  Restate your request giving a date by which you need a response. Make sure you state why you need the  response by this date.

The structure of a specific inquiry

opening: names and descriptions of the goods inquired for, including specifications, quantity, etc.

Body:  Asking whether there is a possibility of giving a special discount and what terms of payment and time of delivery you would expect.

Closing:  Stating the possibility of placing an order. Restate your request giving a date by which you need a response.

.•When we write replies to inquiries, we should be prompt and polite. No important points which the inquirer wants should be left out.

The structure of a reply to an inquiry.

a. Thanks.

b. Reply each point of the inquiry

c. Quick response ASAP

d. Wishes

e. Contact information


备注: 下面这个视频来自网易公开课上传的Harrisburg Area Community College 的在线课程