商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Introduction


      




The purpose of a Letter of application is to express your interest in and qualifications for a position to a prospective employer

•        Your application letter should introduce the main points of your resume.

•        It should also help you to“sell”your qualifications to the prospective employer.

Your application letter  is normally composed of the following items:

•        The heading of the letter (which should include your full postal and email address, and phone number)

•        Employer or Agency contact information

•        Name and job title of recipient (if known)

•        Company name and full address

•        Date your letter

•        Your contact information

•        Salutation

Dear Mr / Mrs        (ideally address your letter to a named person)

Dear Sir or Madam (only if you cannot find out the recipient´s name)

•        Subject

If applying for an advertised position, insert job title and reference

•        First paragraph

The first paragraph of your cover letter should introduce where and from whom you get the information and also express your interest in the position, and indicate why the role is particularly attractive to you.

•        Second paragraph (Keep this section concise and energetic by using action verbs and an active voice.)

Introduce your CV and briefly summarize your strengths - qualifications and/or experience in or knowledge of the company´s market sector. 

This paragraph should draw attention to the most relevant aspects of your career-      making strong connections between your skills that dovetail with their requirements. Ideally, include two to three bullet pointed examples of your initiatives as they relate to the key requirements in the job description. This could briefly refer to experience and achievements in your earlier career, but only if relevant to the job description

•        Final paragraph

Express confidence in your ability to contribute to the success of the company, and indicate that you look forward to taking your application a step further at interview

•        Complimentary close

Yours sincerely      if you know the recipient´s name

Yours faithfully      if you do not know the recipient´s name

•        Your signature

•        Typed signature