商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Structure of Business Letters

 


The basic Elements of Business Letters 

Y     1. 信头（Letter Head）

Y     2. 日期  （Date）

Y     3. 封内地址 ( Inside Address)

Y     4. 称呼 (Salutation)

Y     5. 正文 (Body of the Letter)

Y     6. 结尾套语 （Complimentary Close）

Y     7. 签名（Signature）

Y    8. 附件（Enclosure）

 

Letter Head

Generally, a letterhead will include the company logo, company's name, address, telephone number, fax number and email address, and the web address if available.

 An example of Letterhead 

 EASTERN TEXTILES IMP.&EMP.CO.,LTD.(The name of the company)

 12389Changchun Road,Dalian,China(Its address and postal code)

 Tel:(04411)8660####   Fax:(0411)8650####(Telephone &Fax number)

 Http://will.nease.net(Company website address)

 E-mail:bcxbcx@411cn.com(E-mail address)

 

   Date

The date is typed below the last line of the letterhead.

    Date form:   Month/Day/Year(Amercian)

                    Day/Month/Year(British)

11th March, 2015

March 11th, 2015         11/03/2015    

11 March, 2015

March 11, 2015

To avoid misunderstanding,, the month written in full is preferred.


Inside Address

Always include the recipient's name, address and postal code. Add job title if appropriate. 

1.Single-spaced at the left margin, under the date

2.Inside address should be the same as the address on the envelope

e.g     China National Machinery Corp.

           No.1(w)fuchenfmenwai Avenue

           Beijing,100037

           China


Salutation

If unsure to whom you should address a letter, you should use the following salutations:

    Dear Sir or Madam,

                        

 

Examples of salutations

 		 

Person to address

 
 

Dear Sir/Sirs, Gentlemen, Ladies &  Gentlemen

 		 

without specific reference, formal

 
 

Dear Mr. .Anderson,

 		 

male, never use Mister instead of Mr.

 
 

Dear Mrs. Anderson,

 		 

female, married

 
 

Dear Professor Anderson,

 		 

professional title to show business  courtesy

 
 

Dear Sales Agent ,

 		 

When the individual's name is unknown, use  his/her professional title

 

  

Body of the Letter

Business letters are single-spaced with double-line spacing between paragraphs.

Short messages may be double-spaced with indented paragraphs.

 

Complimentary Close

Typed two lines below the last line of the letter.

                       

 

称呼

 		 

结尾敬语

 		 

使用情况

 
 

Dear Sir(s)

 

Dear Sir or  Madam (Mmes)

 		 

Yours faithfully

 

Faithfully yours

 		 

标准正式结尾

 
 

Gentlemen

 

Ladies/Gentlemen

 		 

Yours (very)  truly

 

Very truly yours

 		 

美式

 
 

Dear Mr. Morgan:

 

Dear John:

 

Dear Miss Green:

 

Dear Mrs. Smith:

 

Dear Ms. White:

 		 

Yours sincerely/  Sincerely

 

Best wishes (U.K.)

 

Best regards/  Regards (U.S.)

 		 

非正式，亲密关系之间

 


Signature

1. Organization name

The name should be typed entirely in capitals two lines below the complimentary close.

2. Author, title and department

The author of the letter needs space to sign his/her name, therefore, three blank lines should be left above the typed name of the author. The author’s title or department may appear on the same lines as the author’s name. If long, it should be typed immediately below the author’s name.


 Enclosure

Enc./Encl.

复数形式Encls

A notion reminds the typist to insert the enclosure in the envelope, and it reminds the letter receiver to look for the enclosure (or attachment).

e.g.

Encls：

1. Annual Report 2 copies

2. Bill of Lading

3. commercial invoices

 

Other optional elements

 

Attention line  

 Subject line  

 Reference initials 

 Carton Copy（cc）

 Postscript /P.S.