商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Styles of Business Letters

 

 

The style of a business letter is the standardized and accepted form of the letter. we will talk about 4 most popular forms

          Block style  

          Modified block style

          Simplified style

          Indented style

Block style

Letterhead is laid out in the center of the letter, while the rest elements of a business letter start from the left-hand side of the sheet neatly.

                   

              LETTERHEAD

                              _____________________

                               ______________________

                               ______________________

                          

Date

____________________

Inside address

____________________

­­____________________

____________________

Salutation

____________________

Subject line

_________________________________________________________________

Body

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________

Complimentary close

____________________

Signature

____________________

____________________

Modified block style

According to this style, the first line of each paragraph in the letter body is not indented, while the date, complimentary close, and signature are placed at the right margin.

                 LETTERHEAD

                            _____________________

                            ______________________

                           ______________________

Date

____________________

Inside address

____________________

­­____________________

____________________

Salutation

____________________

Subject line

_________________________________________________________________

Body

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________

Complimentary close

____________________

Signature

____________________

____________________

Simplified style

All lines (from the date line )begin at the left margin. Notice that subject line typed in all capitals replaces the salutation.    

     Instead of a complimentary close, the sender’s name and title are typed in all capitals bellow the last line of the body part.

LETTERHEAD

_____________________

______________________

______________________

Date

____________________

Inside address

____________________

­­____________________

____________________

Subject line

_________________________________________________________________

Body

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________

Signature

____________________

____________________

Indented style

In the indented style, each line of the inside address is indented four or five spaces compared with the previous line. Each new paragraph starts four or five spaces from the left margin, while the date, the complimentary close and the signature are on the right-hand side of the sheet.

LETTERHEAD

_____________________

______________________

______________________

Date

____________________

Inside address

____________________

­­    ____________________

____________________

Salutation

____________________

Body

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Complimentary close

____________________

 

Signature

____________________

____________________

Personal Business Letter Style

This style is appropriate when you write your own business letter on plain paper. Notice that the writer’s address appears above the date in the upper right corner, replacing a printed letterhead.

Punctuation

Two main customarily used in business letter: mixed and open.

    

    1. Mixed: this kind of style have a colon after the salutation and a comma after the complimentary close.

    2.Open: this kind of style do not have a colom after the salutation or a comma after the complimentary close.(which is becoming increasingly popular and a norm)

Envelop Addressing

It calls for accuracy, legibility and good appearance, and should conform to the inside address in both style and content.

Two forms:

    The indented form

    The blocked form

Must conform to the inside address in both style and content!

Block Form

Stamp

China National China National Machinery Import & Export Corp.

36,Jianshan Road

Dalian, 116023

People’s Republic ofChina                                                                                  

                            

                                                            P&G Company                                                                                  

                                                          24 Madison Avenue                                                                                  

                                                         Columbus,OH43004                                                                                  

                                                        U.S.A.

Indented Form

Stamp

China National Machinery Import & Export Corp.

36,Jianshan Road

Dalian, 116023

People’s Republic ofChina                         

                                         P&G Company                                                                 

                                                  24MadisonAvenue                                                                           

                                                            Columbus,OH43004                                                                                   

                                                                  U.S.A.