商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Sample Analysis


Dear Sir,

Six months ago, when the digital camcorder produced by ScanScope was showed in a computer store in our town, I was so impressed by its attractive appearance and reasonable price. Especially intriguing to me was its functions which were exactly suitable for me.[1] 

At first, it worked well. However, a weeklater, it no longer saved pictures to the memory stick so that I lost many precious pictures. With the two-year warranty, a worker of our local retailer took it away and repaired it for a week. When it returned, I could not even take pictures with it, in the following six months, the camcorder was sent and returned over and over again, it did not serve a better and more convenient life for me and disturbed my busy schedule, for I had to spend lots of time to call the local retailer about the malfunction of this camcorder.[2] 

After the six-month lost labor, I stillcould not get my camcorder repaired, so I went to the local retailer to ask himto replace it with a new one for me, but I was refused. I consider my request as a reasonable one; in addition, you are a manufacturer with good after-sales service and reputation, so I am confident that you can replace it with a new one to meet my expectations. Please contact me at 8765####.[3] 

Yours sincerely,

Steven

这是一封说服性索赔信。作者因购买的便携式录像机多次维修，要求对其进行更换，遭到零售商拒绝，因此向供应商提出换货要求。信件以赞扬该型号机器开始，讲述了产品反复维修的具体情况，暗示换货要求合情合理。最后提出索赔要求，即让对方更换一台新机器。信件信息完整，特别是在结尾处给了联系方式，便于对方解决问题是进行联系。


 [1]叙述购买经历，赞扬产品性能，为索赔做好铺垫。

 [2]详述产品问题和维修过程，以及带来的不便。

 [3]提出索赔请求