商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Sample Analysis


Analysis of a letter of apology


•         Dear Mr. Zhang:


•         I am sorry for not being able to send you immediately our catalog and price list you asked for in your letter dated May 5.[1] 

•         We appreciate your interest in our products, but the present catalog does not include some new items we have recently developed. Besides, the increasingly rising cost in labor has pushed the cost of our products higher; therefore, our prices will have to be adjusted accordingly. Now we are in the process of making the new catalog and price list to portrait all these changes. We will send them to you in 10 days. Meanwhile, we would be glad to offer information that you need for particular products. Just send your request by e-mail.[2] 

•         We are looking forward to the opportunity of providing our products to you.[3] 


•         Yours sincerely,

•         Adam Evan


 [1]表示道歉，并指明所道歉的事宜。

 [2]说明问题出现的原因, 告知正在采取的解决办法，并告知问题解决的期限。

 [3]表达为对方继续提供服务的愿望。


 

Analysis of a letter of congratulation


 Dear Kara:

I have learned with great delight that you are establishing your own advertising company and starting business today. I'd like to add my voice to the chorus of congratulations from all sides.[1] 

You have been in advertising business for years and have gained popularity in business circles. Your brilliant background and rich experience together with your insight in advertising will bring success to your newly―set company.[2] 

Should there be any way in which we can be of assistance, please let us know. I wish you success and look forward to close cooperation with you in the development of business.[3] 


Sincerely,

Bill

 [1]写信缘由,表达祝贺。

 [2]说明对方在此行业的良好表现，从而表达祝贺的理由。

 [3]表达未来合作的意愿并表达良好的祝愿。