商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Sample Analysis



 

A Short Proposal

 

                       MEMORANDUM

 

TO:       Helen S. Hobson

DATE:     June 25, 2013

FROM:     Carolyn Jefferson

SUBJECT:  Sponsored membership in the Association forBusiness Communication

 

As yourequested on June 10, following is my proposal for the Monetary Press tosponsor my membership in the Association for Business Communication (ABC).

                             ------- 告知在此呈递对方要求的意向书。

 

Descriptionof ABC

Theprimary professional organization in business communication, ABC, is dedicatedto keeping its members informed of the latest development in businesscommunication practice and theory. It informs its members through two quarterlypublications: Journal of BusinessCommunication (research and theory) and ABCBulletin (practice). In addition, every year the association holds anannual meeting as well as regional meetings throughout theUnited StatesandCanada. Papers presented at thesemeetings cover both the current theoretical and practical topics in businesscommunication.

Foundedin 1935, ABC now has 2,401 members, including 850 institutions. Of theindividual members, most (1,182) are academic researchers from theUnited StatesandCanada, and 369 are businessprofessionals. Companies represented include IBM, AT&T, Exxon, ImperialOil, State Farm Insurance, McDonnell Douglas and Aetna.In addition, 94 members are from an effective exchange of experience andknowledge.

                            -----介绍该组织的情况，包括该组织的性质、出版物、   活动、历史、组织                                             结构及影响。

Benefitsof membership

Membershipin ABC would benefit Monetary Press as well as me personally. The meetings andthe publications would enable me to bring the latest communication knowledge tomy editorial work. ABC would be especially helpful in my assignments involvingteaching communication to our employees, for much of its emphasis is onteaching techniques. Also, membership in ABC would enhance Monetary Press’simage. ABC is a prestigious organization, and its membership includes thecorporate elites. In addition, meeting with the members of other companies andexchanging ideas would help me do a better job of directing Monetary Press’scommunication activities.

                               -----介绍参加该组织的好处。

Costof membership

ABCannual dues are $40, including subscription to its publications. The costs of attendingthe meetings would vary with the meeting sites. For this year, the appropriatecosts for the international meeting in Las  Vegas would be $700 (registration, $80;transportation, $330; hotel, $180; meals, $90; miscellaneous, $30). The costsfor this year would be $1,310.

                              -----详细列示成为会员的一年费用。

Recommendedaction

Based onthe preceding information, I believe that membership in ABC offers us benefitswell worth the cost. Thus, I recommend the Monetary Press sponsor my membershipon a one-year trial basis. At the end of this year, I would review actualbenefit received and recommend wether or not to continue the membership.

                             -----建议部分强调资助作者参加该组织 的好处，建议公司给予资助。

 

这是一份组织内部人士向有关部门领导提交的意向书，说服对方同意资助自己加入商务沟通协会。它以备忘录的形式呈现，把意向书的目的、背景、需要、计划、好处、费用融合在了一起。同时使用说服技巧，说明组织也可因此受益。