商务英语写作

张静

目录

  • 1 An Overview of Business Writing
    • 1.1 Visual materials for the Chapter
    • 1.2 Functions of Business Writing
    • 1.3 Criteria and Techniques for Effective Business Writing
    • 1.4 Approaches to Organizing Business Writing
  • 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters
  • 3 Sales-related Inquiries and Replies
    • 3.1 Introduction
    • 3.2 Sample Analysis
    • 3.3 Useful Patterns and Sentences
  • 4 Order Letters and Confirmation Letters
    • 4.1 Introduction
    • 4.2 sample Analysis
    • 4.3 Useful Sentences and Patterns
  • 5 Letters of Shipment
    • 5.1 Introduction
    • 5.2 Sample Analysis
    • 5.3 Useful Sentences and Patterns
  • 6 letters of Payment and Settlement of Accounts
    • 6.1 Introduction
    • 6.2 Sample Analysis
    • 6.3 Useful Sentences and Patterns
  • 7 Routine Claims and Adjustments
    • 7.1 Introduction
    • 7.2 Sample Analysis
    • 7.3 Useful Patterns and Sentences
  • 8 Persuasive Claims and Refusals
    • 8.1 Introduction
    • 8.2 Sample Analysis
    • 8.3 Useful Patterns and Sentences
  • 9 Sales Letters
    • 9.1 Introduction
    • 9.2 Sample Analysis
    • 9.3 Useful Patterns and Sentences
  • 10 Invitation and Thank-you Letters
    • 10.1 Introduction
    • 10.2 Sample
    • 10.3 Useful Patterns and Sentences
  • 11 Letters of Apology and Congratuation
    • 11.1 Introduction
    • 11.2 Sample Analysis
    • 11.3 Useful Patterns and Sentences
  • 12 Notices and Announcements
    • 12.1 Introduction
    • 12.2 Sample Analysis
    • 12.3 Useful Patterns and Sentences
  • 13 Memos and Minutes
    • 13.1 Memos
      • 13.1.1 Introduction
      • 13.1.2 Sample Analysis
      • 13.1.3 Useful Patterns and Sentences
    • 13.2 minutes
      • 13.2.1 Introduction
      • 13.2.2 Sample Analysis
    • 13.3 Useful Patterns and Sentences
  • 14 Resume
    • 14.1 Introductioon
    • 14.2 Sample Analysis
    • 14.3 Useful Patterns and Sentences
    • 14.4 More reference: Steps in Resume Writng
  • 15 Letters of Application
    • 15.1 Introduction
    • 15.2 Sample Analysis
    • 15.3 Useful Patterns and Sentences
  • 16 Letters of Recommendation
    • 16.1 Introduction
    • 16.2 Sample Analysis
    • 16.3 Useful Patterns and Sentences
  • 17 Proposals
    • 17.1 Introduction
    • 17.2 Sample Analysis
    • 17.3 Useful Patterns and Sentences
  • 18 Reports
    • 18.1 Introduction
    • 18.2 Sample
    • 18.3 Useful Patterns and Sentences
  • 19 Questionnaires
    • 19.1 Introduction
    • 19.2 Sample Analysis
  • 20 Business Agreements
    • 20.1 Introduction
    • 20.2 sample  Analysis
    • 20.3 Useful Patterns and Sentences
Useful Patterns and Sentences

Useful Patterns and Sentences  

Expressing purpose of a proposal

1. The purpose of this proposal is to make recommendations regarding the potential for our       company’s operation in the South American.

这份意向书旨在就我公司在南美洲运营的可能性提出建议。

 

2. This proposal describes findings from a recent exploratory visit to Europe, and makes             recommendations regarding the options available to corporation.

这份意向书描述的是近期到欧洲实地访问得出的结论，并且就我们公司运营的可   行性提出一些建议。

 

3. The target of this proposal is to review business options and entry costs with reference to        this corporation’s planned penetration of the European market, and to help develop a plan      for recommended action from 2012 onward.

这份意向书旨在分析公司计划打入欧洲市场的机会和成本，并形成一份从2012年   开始执行的建议性行动计划。

 

4. In this proposal, we aim to take a second look at business options open to us and the costs    of those options in relation to this corporation’s planned penetration of the Chinese market.    We also want to present a plan for action from 2012 onward.

在这份意向书中，我们旨在就公司打入中国市场的计划，再次审度我们面前的商   业选择以及这些选择的成本。我们也打算递交从2012年开始执行的一份行动计     划。

 

5. The aim of this proposal is to enable to the Personnel Department to assign temporary           coverage for absent employees.

该意向书旨在让人事部门将缺席员工的工作进行临时分配。

 

Expressing suggestions

1. It is recommended that we next seek to improve our knowledge of market, entry prospects     and our understanding of costs and administrative issues.

我们提议接下来进一步了解市场和市场前景的信息，加深对成本和行政管理事项   的理解。

 

2. We think that the next stage is to find out more about the market and our possible entering      of the market, as well as costs and administrative concerns.

我们认为下一步应该了解市场和进入市场的可能性，以及成本和管理的问题。

 

3. A follow-up visit should be made to Shanghai in the mid-2014 so that we can keep in              touch with the people we met on this visit, and make new contacts.

对上海的下一次访问应该安排在2014年年中，以便能够与本次访问中认识的人保   持联系，并结识新人。

 

Providing conclusion

1. The study shows that although we do not regard London as a priority market development     for 2012, it is certainly important for long-term penetration of Europe.

调查显示，尽管我们2012年不会优先考虑把伦敦作为市场发展的对象，但是从长   远看，伦敦对于我们对欧洲市场的渗透还是相当重要的。

 

2. It can be concluded from the study that although Brazil is not regarded as a priority market     development for 2012, it is of great importance as a base for long-term penetration of the       South-America zone.

可以从调查研究得出，尽管巴西不是2012年市场发展的优先考虑对象，但是从长   期来看，巴西作为向南美地区渗透的基地是十分重要的。