1. PPT

2. PDF

PDF to be downloaded

     3. CASE STUDY

3.1

      

3.2

3.3

 Accroding to UPS, social responsibility " isn't just good for the planet, it's good for business."

3.4

3.5

JetBlue Airways offers itsTrueBlue members frequent-flyer points they can use on any seat on any JetBlue flight with no blockout dates.

3.6

Cold stone Creamery uses a variety of social media to engage customers on a more personal, interactive level.

3.7

Harnessing consumer-generated marketing: H.J. Heinz invited consumers to submit homemade ads for its ketchup brand on YouTube.

3.8

Stew Leonard's customers service policy emphasizes the importance of bring customers back to the stores for repeat sales.

  4. EXPENDING READING

5. COURSE TASK

     5.1 GROUP DIVISION

     5.2 EXPERIENTIAL EXERCISES  

6. TESTING