1.HIGHLIGHT

2.PPT

3.PDF(密码下载)

4.CASE STUDY

4.1

4.2

To capture the India's growing middle class, TataMotors introduced the small,affordable Tata nano.

4.3

4.4

Generation X    Virginia tourism now aims it's well-known " Virginia is for lovers" campaign at GenXer families, who want new experiences close to home.

4.5

Walmart encourages suppliers shipping products to its distribution centers to apply RFID tags to their pallets.

4.6

4.7

Toms Shoes pledges:"No complicated formulas, it's simple... you buy a pair of TOMS and we give a pair to a child on your behalf."

4.8

 

5.EXPENDING READING

5.1 Natural Envrionment  :   ocean plastic pollution

                                                                                                             From Chris Jordan

https://mp.weixin.qq.com/s/db5DpHPWJcp2580-u3-gNw

5.2 Chinese Core Culture -----From Philip Kotel

6.DISCUSSION