Daily Wisdom

Innovation! One cannot be forever innovating. I want to create classics.

创造！人不能永远创造。我想做的是制作经典。

课文及参考译文：

Text A  Email Marketing

New Words:

1. agency    n.  代理，中介

an advertising agency 广告代理

2. alive adj. 活着的，活泼的

The big factories are trying to stay alive by cutting costs.

大工厂试图通过减少开支以维持生存。

3. compare with 与……相比较

Compared with his bike, mine looks better.

跟他的自行车比起来，我的看起来好多了。

4. deliver v.  递送，支付

The product should be delivered on time.

这些产品应该按时交货。

delivery n. 发送，投递

5. explore v. 探索，探究

Can you explore the market possibility for us?

你能为我们考察一下市场前景么？

exploration n. 探险，探索

Important sentences

1. Marketing by emailing is on the increase.(para.1)

通过电子邮件的营销正在增加。

2. Compared to other media, email messages are extremely cheap to send. (para.1)  

相对于其他媒体，电子邮件发送非常便宜。

3. With TV，you are spending on ad agencies and cable channels. With print ads, you are helping to keep newspaper and magazines alive. Direct mail costs more than 600 per thousand pieces. (para. 1)  

电视媒体，你需要支出在广告公司和有线频道上。印刷广告，你让报纸和杂志都能因你的花费而生存。 直邮费用每千件超过600美元。

4. With email，there are almost no costs at all. Its low cost makes email marketing become the most cost-effective advertising method available today.(para. 1)

而电子邮件，几乎没有成本。它的低成本使得电子邮件营销成为当今所能达到的最划算的广告方式。

5. With TV，you do not know who is watching your ads. Even with direct mail, you can –not be sure that  your mail has been delivered , or that anyone reads it when it gets there. (para.2)

电视广告，你不知道谁在看你的广告。直邮，你不能确定邮件邮寄出去与否，而且即使邮件被寄到了， 你也不能确定谁会看它。

6. With email, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on，and what part of your message was working. (para.2)

而电子邮件，你能在24小时内准确地知道哪些邮件被谁点开了，点开邮件者点击了哪部分链接，你信息中的哪个部分发挥了作用。

7. Because of electronic links, those who open your emails can do their own research: they can explore and see any of thousands of products that you sell. They can see the colors and sizes. They can ,and they do, read ratings and reviews .  (para.3)

因为电子链接，那些打开你邮件的人能自行探索；他们能浏览你出售的成千上万种产品，他们能看到颜色和尺码，他们能看并且会看产品的级别和评价，他们也能对产品做评价。

8. They can put products in their shopping carts and buy them. . (para.3)

他们能将产品放到购物车中并购买。

Listening & Speaking Practice

1. Enjoy the song of Dream It Possible.

2. Watch the video of English Advertisement of Mobike.