商务英语谈判

李之松

目录

  • 1 Chapter One An Overview of International Business Negotiations
    • 1.1 Section 1 Outline of the book
    • 1.2 Section 2 Definition of international business negotiations
    • 1.3 Section 3 Theories for international business negotiations
    • 1.4 Section 4 Features of international business negotiations
    • 1.5 Section 5 Objectives of international business negotiations
    • 1.6 Section 6 Categories of international business negotiations
    • 1.7 Section 7 PRAM model for international business negotiations
    • 1.8 Section 8 Principles of international business negotiations
    • 1.9 Section 9 A case of international business negotiation:How Giving Face Can Brew Success*
  • 2 Chapter Two Process of International Business Negotiations
    • 2.1 Section 1 A framework for international business negotiations
    • 2.2 Section 2 Preparation for international business negotiations
    • 2.3 Section 3 Opening of international business negotiations
    • 2.4 Section 4 Formal information exchange of international business negotiations
    • 2.5 Section 5 Concession and agreement of international business negotiations
    • 2.6 Section 6 Agreement execution of international business negotiations
    • 2.7 Section 7 Simulation of international business negotiations
    • 2.8 Section 8 Case study: A successful international business negotiation
  • 3 Chapter Three Basic Links of International Business Negotiations
    • 3.1 Section 1 Introduction
    • 3.2 Section 2 Inquiries
    • 3.3 Section 3 Offers
    • 3.4 Section 4 Counter-offers
    • 3.5 Section 5 Acceptance
    • 3.6 Section 6 Conclusion of a contract
    • 3.7 Section 7 Case study: Shopping Tote Bag Negotiation
  • 4 Chapter Four Basic Qualities of International Business Negotiators
    • 4.1 Section 1 Requirements for qualified international business negotiators
    • 4.2 Section 2 Responsibilities of international business negotiators
    • 4.3 Section 3 Teamwork for the negotiating team
    • 4.4 Section 4 Simulation of international business negotiations
    • 4.5 Section 5 Case study: Chinese negotiation training on sales price
  • 5 Chapter Five Management of International Business Negotiations
    • 5.1 Section 1 Brief introduction of management
    • 5.2 Section 2 Management of negotiators in international business negotiations
    • 5.3 Section 3 Management of teamwork in international business negotiations
    • 5.4 Section 4 Management of agenda and communication forms
    • 5.5 Section 5 Management of time and place for business negotiations
    • 5.6 Section 6 Management of atmosphere for business negotiations
    • 5.7 Section 7 Management of risks in international business negotiations
    • 5.8 Section 8 Simulation of international business negotiations
    • 5.9 Section 9 Case study: The conclusion of the price of the chairs for airport
  • 6 Chapter Six Strategies and Skills of International Business Negotiations
    • 6.1 Section 1 An overview and comparison of negotiation strategies and skills
    • 6.2 Section 2 International business negotiation strategies
    • 6.3 Section 3 International business negotiation skills
  • 7 Chapter Seven Etiquette in International Business Negotiations
    • 7.1 Section 1 Brief introduction of importance of etiquette
    • 7.2 Section 2 Basic etiquette of people’s daily performances
    • 7.3 Section 3 Etiquette in formal international business negotiations
    • 7.4 Section 4 Etiquette in contract signing ceremony
    • 7.5 Section 5 Manners in attending international business negotiations
  • 8 Chapter Eight Intercultural Issues and Styles  of International Business Negotiations
    • 8.1 Section 1 Factors influencing international business negotiations
    • 8.2 Section 2 Foundation and role of culture in international business negotiations
    • 8.3 Section 3 Cultural differences in international business negotiations
    • 8.4 Section 4 Personal styles of international business negotiations
    • 8.5 Section 5 Team styles of international business negotiations
    • 8.6 Section 6 Cultural styles of international business negotiations
    • 8.7 Section 7 Simulation of international business negotiations
  • 9 Chapter Nine International Business Price Negotiations
    • 9.1 Section 1 The formation of price in international business negotiations
    • 9.2 Section 2 Features of international business price negotiations
    • 9.3 Section 3 Targets of international business price negotiations
    • 9.4 Section 4 The essentials of of international business price negotiations
    • 9.5 Section 5 Skills of international business price negotiations
    • 9.6 Section 6 Cases of international business price negotiations
  • 10 Chapter Ten International Business Contract Negotiations
    • 10.1 Section 1 The formation of a contract in international business negotiations
    • 10.2 Section 2 Features of international business contract negotiations
    • 10.3 Section 3 Targets of international business contract negotiations
    • 10.4 Section 4 Principles of international business contract negotiations
    • 10.5 Section 5 Strategies and skills in international business contract negotiations
    • 10.6 Section 6 Simulation of international business negotiations
  • 11 Chapter Eleven Language Skills and Non-business Communication
    • 11.1 Section 1 Features of language skills in international business negotiations
    • 11.2 Section 2 Language skills in international business negotiations
    • 11.3 Section 3 Importance of non-business communication in international business negotiations
    • 11.4 Section 4 Non-business communication in the phase of greeting negotiators
    • 11.5 Section 5 Non-business communication in the phase of formal negotiations
    • 11.6 Section 6 Non-business communication at other activities related to IBN
    • 11.7 Section 7 Non-business communication in the phase of seeing off negotiators
Section 2 Definition of international business negotiations


Section 2 Definition of international business negotiations

     The conflicts are existing in our lives in various levels. The first level is intrapersonal conflict, which is the conflict within an individual for ideas, thoughts, emotions, values, predispositions or drives that are in conflict with each other. Such conflict can be solved by personal balance of an individual’s need in the inner world. The second level is interpersonal conflict, which occurs between co-workers, spouses, siblings, roommates, or neighbors. The conflicts in this level are not uncommon in our lives, and most of the conflicts can be coped with by negotiation. The third level is intragroup conflict. This level of conflict occurs within a group such as among team and work group members and within families, classes, living units, and tribes. The fourth level is intergroup conflict, which occurs between organizations, ethnic groups, warring nations, or feuding (争执的) families or within splintered (分裂的), fragmented (分散的) communities.

     Intragroup and intergroup conflicts can still be successfully dealt with through negotiation to a large extent. In short, negotiation plays an important and effective role in resolving conflicts and adjusting interests.

1. Introduction to negotiations

According to Collins English Dictionary, negotiations are formal discussions between people who have different aims or intentions, especially in business or politics, during which they try to reach an agreement. Negotiation is a common human activity as well as a process that people undertake every day to manage their relationships such as the relationship between husband and wife, children and parents, a buyer and a seller. It is obvious that negotiation is a dynamic process in which two or more parties discuss common and conflicting interests in order to reach a mutually satisfying agreement. Negotiation is an important way for people to get what you want from others and it can also make mutual benefit to each other for most of the time. Thus people make negotiations at work, at home, or as consumers even when they don’t think so.

2. Introduction to business negotiations

Business negotiation is just a kind of negotiation in the field of economy. Specifically speaking, business negotiation refers to a process in the domain of economy for two or more organizations or individuals who go into business to exchange views and make communication to reach agreement so as to meet their own economic interests.

There are some features of business negotiations which are worth noticing in the specific negotiations:

1. The objective of business negotiation is to gain economic interests. Every business negotiation is for the negotiators to get financial interests and efficiency.

2. Negotiation is at the heart of every transaction and, for the most part, it comes down to the interaction between two parties with a common goal (profit) but the conflicts are still existing.

3. The conflicts must be negotiated and resolved to the satisfaction of both parties, which can be a very tiring process with confrontation and concession.

4. The core of business negotiation is price. Business negotiation involves such items as product quality, quantity, delivery and payment, which are closely related to price. Furthermore, price is an indication of profits.

5.Both parties know they have common and conflicting objectives. Thus, they try to find a solution acceptable to both sides.

6.There is no such thing as “take it or leave it” in international business. Everything is negotiable. What can be obtained depends on the negotiators.

     Business negotiations involve the negotiations in the scopes of trade in goods & services, investment, labor force input and out, technology transfer, economic cooperation and so on.

3. Introduction to international business negotiations

International business negotiation as a part of business negotiation which goes global. International business negotiation refers to a process, in the domain of international business, for interested parties from different countries or regions to exchange information and make discussion on all the essentials related to making a deal so as to arrive at a deal.