商务英语谈判

李之松

目录

  • 1 Chapter One An Overview of International Business Negotiations
    • 1.1 Section 1 Outline of the book
    • 1.2 Section 2 Definition of international business negotiations
    • 1.3 Section 3 Theories for international business negotiations
    • 1.4 Section 4 Features of international business negotiations
    • 1.5 Section 5 Objectives of international business negotiations
    • 1.6 Section 6 Categories of international business negotiations
    • 1.7 Section 7 PRAM model for international business negotiations
    • 1.8 Section 8 Principles of international business negotiations
    • 1.9 Section 9 A case of international business negotiation:How Giving Face Can Brew Success*
  • 2 Chapter Two Process of International Business Negotiations
    • 2.1 Section 1 A framework for international business negotiations
    • 2.2 Section 2 Preparation for international business negotiations
    • 2.3 Section 3 Opening of international business negotiations
    • 2.4 Section 4 Formal information exchange of international business negotiations
    • 2.5 Section 5 Concession and agreement of international business negotiations
    • 2.6 Section 6 Agreement execution of international business negotiations
    • 2.7 Section 7 Simulation of international business negotiations
    • 2.8 Section 8 Case study: A successful international business negotiation
  • 3 Chapter Three Basic Links of International Business Negotiations
    • 3.1 Section 1 Introduction
    • 3.2 Section 2 Inquiries
    • 3.3 Section 3 Offers
    • 3.4 Section 4 Counter-offers
    • 3.5 Section 5 Acceptance
    • 3.6 Section 6 Conclusion of a contract
    • 3.7 Section 7 Case study: Shopping Tote Bag Negotiation
  • 4 Chapter Four Basic Qualities of International Business Negotiators
    • 4.1 Section 1 Requirements for qualified international business negotiators
    • 4.2 Section 2 Responsibilities of international business negotiators
    • 4.3 Section 3 Teamwork for the negotiating team
    • 4.4 Section 4 Simulation of international business negotiations
    • 4.5 Section 5 Case study: Chinese negotiation training on sales price
  • 5 Chapter Five Management of International Business Negotiations
    • 5.1 Section 1 Brief introduction of management
    • 5.2 Section 2 Management of negotiators in international business negotiations
    • 5.3 Section 3 Management of teamwork in international business negotiations
    • 5.4 Section 4 Management of agenda and communication forms
    • 5.5 Section 5 Management of time and place for business negotiations
    • 5.6 Section 6 Management of atmosphere for business negotiations
    • 5.7 Section 7 Management of risks in international business negotiations
    • 5.8 Section 8 Simulation of international business negotiations
    • 5.9 Section 9 Case study: The conclusion of the price of the chairs for airport
  • 6 Chapter Six Strategies and Skills of International Business Negotiations
    • 6.1 Section 1 An overview and comparison of negotiation strategies and skills
    • 6.2 Section 2 International business negotiation strategies
    • 6.3 Section 3 International business negotiation skills
  • 7 Chapter Seven Etiquette in International Business Negotiations
    • 7.1 Section 1 Brief introduction of importance of etiquette
    • 7.2 Section 2 Basic etiquette of people’s daily performances
    • 7.3 Section 3 Etiquette in formal international business negotiations
    • 7.4 Section 4 Etiquette in contract signing ceremony
    • 7.5 Section 5 Manners in attending international business negotiations
  • 8 Chapter Eight Intercultural Issues and Styles  of International Business Negotiations
    • 8.1 Section 1 Factors influencing international business negotiations
    • 8.2 Section 2 Foundation and role of culture in international business negotiations
    • 8.3 Section 3 Cultural differences in international business negotiations
    • 8.4 Section 4 Personal styles of international business negotiations
    • 8.5 Section 5 Team styles of international business negotiations
    • 8.6 Section 6 Cultural styles of international business negotiations
    • 8.7 Section 7 Simulation of international business negotiations
  • 9 Chapter Nine International Business Price Negotiations
    • 9.1 Section 1 The formation of price in international business negotiations
    • 9.2 Section 2 Features of international business price negotiations
    • 9.3 Section 3 Targets of international business price negotiations
    • 9.4 Section 4 The essentials of of international business price negotiations
    • 9.5 Section 5 Skills of international business price negotiations
    • 9.6 Section 6 Cases of international business price negotiations
  • 10 Chapter Ten International Business Contract Negotiations
    • 10.1 Section 1 The formation of a contract in international business negotiations
    • 10.2 Section 2 Features of international business contract negotiations
    • 10.3 Section 3 Targets of international business contract negotiations
    • 10.4 Section 4 Principles of international business contract negotiations
    • 10.5 Section 5 Strategies and skills in international business contract negotiations
    • 10.6 Section 6 Simulation of international business negotiations
  • 11 Chapter Eleven Language Skills and Non-business Communication
    • 11.1 Section 1 Features of language skills in international business negotiations
    • 11.2 Section 2 Language skills in international business negotiations
    • 11.3 Section 3 Importance of non-business communication in international business negotiations
    • 11.4 Section 4 Non-business communication in the phase of greeting negotiators
    • 11.5 Section 5 Non-business communication in the phase of formal negotiations
    • 11.6 Section 6 Non-business communication at other activities related to IBN
    • 11.7 Section 7 Non-business communication in the phase of seeing off negotiators
Section 4 Formal information exchange of international business negotiations

Section 4 Formal information exchange of international business negotiations

     Here we mainly talk about task-related exchanges of information, bargaining, making persuasions, and the use of tactics in international business negotiations.

4.1 Task-related exchanges of information

     4.1.1 Giving information

     In order to make better negotiations, negotiators need to give information productively and the usual ways generally go as follows:

     a. Speak loudly, clearly and slowly;

     b. Avoid little-known or strange words;

     c. Maintain a pleasant attitude;

     d. Explain the major idea in two or three different ways, as the point may be lost if discussed only once;

     e. While talking, allow your assistants to make notes of what is being said;

     f. After meeting, confirm in writing what has been agreed to.

     If you are comfortable with the language situation, you can turn your attention to more subtle aspects of giving information to your counterparts.

     4.1.2 Getting information

     Sometimes negotiators could do something unrelated to the formal negotiations, for example, negotiators could personally invite their counterparts to have a drink when there is something impossible for them to handle through a formal communication at the business table. This informal channel of communication will be critical for efficient and successful negotiations, and therefore an important delicate undertaking. Personal relationship of trust is good for making deals.

     4.1.3 Making feedback

     In the process of making international business negotiations, negotiators shall make certain feedback to make sure their ideas are clearly expressed. Of course, there are different ways of making feedback. Negotiators could first help summarize the ideas of their counterparts to make sure the ideas are understood properly.

4.2 Bargaining    

     Bargaining, as the most active, dynamic and vital part of the whole negotiation process, follows the quotations made by one party. The quoted terms and conditions are not firm and are subject to change without notice. By bargaining, two parties show their genuine intention to close a deal with their real efforts directed toward reaching agreement on an actual closing price. In the process of bargaining, two sides make adjustments of their demands and attitudes within the framework of the variables (可变因素) to consider the preference of one demand to another.

4.3 Persuasion

     Here there are eight persuasive tactics for negotiators to make better negotiations and the eight persuasive tactics are introduced in brief as follows:

     Eight persuasive tactics:

     1. Ask more questions. 

     2. Re-explain your companys situation, needs and preferences.

     3. Use effective positive influence tactics. 

     4. Keep silent, if you are still not satisfied with your counterparts response. 

     5. Change the subject or call a recess, make informal communication.

     6. Use some aggressive influence tactics.

     7. Employ time and look for proper opportunities.

     8. Bring top executives together to solve the problems.