商务英语谈判

李之松

目录

  • 1 Chapter One An Overview of International Business Negotiations
    • 1.1 Section 1 Outline of the book
    • 1.2 Section 2 Definition of international business negotiations
    • 1.3 Section 3 Theories for international business negotiations
    • 1.4 Section 4 Features of international business negotiations
    • 1.5 Section 5 Objectives of international business negotiations
    • 1.6 Section 6 Categories of international business negotiations
    • 1.7 Section 7 PRAM model for international business negotiations
    • 1.8 Section 8 Principles of international business negotiations
    • 1.9 Section 9 A case of international business negotiation:How Giving Face Can Brew Success*
  • 2 Chapter Two Process of International Business Negotiations
    • 2.1 Section 1 A framework for international business negotiations
    • 2.2 Section 2 Preparation for international business negotiations
    • 2.3 Section 3 Opening of international business negotiations
    • 2.4 Section 4 Formal information exchange of international business negotiations
    • 2.5 Section 5 Concession and agreement of international business negotiations
    • 2.6 Section 6 Agreement execution of international business negotiations
    • 2.7 Section 7 Simulation of international business negotiations
    • 2.8 Section 8 Case study: A successful international business negotiation
  • 3 Chapter Three Basic Links of International Business Negotiations
    • 3.1 Section 1 Introduction
    • 3.2 Section 2 Inquiries
    • 3.3 Section 3 Offers
    • 3.4 Section 4 Counter-offers
    • 3.5 Section 5 Acceptance
    • 3.6 Section 6 Conclusion of a contract
    • 3.7 Section 7 Case study: Shopping Tote Bag Negotiation
  • 4 Chapter Four Basic Qualities of International Business Negotiators
    • 4.1 Section 1 Requirements for qualified international business negotiators
    • 4.2 Section 2 Responsibilities of international business negotiators
    • 4.3 Section 3 Teamwork for the negotiating team
    • 4.4 Section 4 Simulation of international business negotiations
    • 4.5 Section 5 Case study: Chinese negotiation training on sales price
  • 5 Chapter Five Management of International Business Negotiations
    • 5.1 Section 1 Brief introduction of management
    • 5.2 Section 2 Management of negotiators in international business negotiations
    • 5.3 Section 3 Management of teamwork in international business negotiations
    • 5.4 Section 4 Management of agenda and communication forms
    • 5.5 Section 5 Management of time and place for business negotiations
    • 5.6 Section 6 Management of atmosphere for business negotiations
    • 5.7 Section 7 Management of risks in international business negotiations
    • 5.8 Section 8 Simulation of international business negotiations
    • 5.9 Section 9 Case study: The conclusion of the price of the chairs for airport
  • 6 Chapter Six Strategies and Skills of International Business Negotiations
    • 6.1 Section 1 An overview and comparison of negotiation strategies and skills
    • 6.2 Section 2 International business negotiation strategies
    • 6.3 Section 3 International business negotiation skills
  • 7 Chapter Seven Etiquette in International Business Negotiations
    • 7.1 Section 1 Brief introduction of importance of etiquette
    • 7.2 Section 2 Basic etiquette of people’s daily performances
    • 7.3 Section 3 Etiquette in formal international business negotiations
    • 7.4 Section 4 Etiquette in contract signing ceremony
    • 7.5 Section 5 Manners in attending international business negotiations
  • 8 Chapter Eight Intercultural Issues and Styles  of International Business Negotiations
    • 8.1 Section 1 Factors influencing international business negotiations
    • 8.2 Section 2 Foundation and role of culture in international business negotiations
    • 8.3 Section 3 Cultural differences in international business negotiations
    • 8.4 Section 4 Personal styles of international business negotiations
    • 8.5 Section 5 Team styles of international business negotiations
    • 8.6 Section 6 Cultural styles of international business negotiations
    • 8.7 Section 7 Simulation of international business negotiations
  • 9 Chapter Nine International Business Price Negotiations
    • 9.1 Section 1 The formation of price in international business negotiations
    • 9.2 Section 2 Features of international business price negotiations
    • 9.3 Section 3 Targets of international business price negotiations
    • 9.4 Section 4 The essentials of of international business price negotiations
    • 9.5 Section 5 Skills of international business price negotiations
    • 9.6 Section 6 Cases of international business price negotiations
  • 10 Chapter Ten International Business Contract Negotiations
    • 10.1 Section 1 The formation of a contract in international business negotiations
    • 10.2 Section 2 Features of international business contract negotiations
    • 10.3 Section 3 Targets of international business contract negotiations
    • 10.4 Section 4 Principles of international business contract negotiations
    • 10.5 Section 5 Strategies and skills in international business contract negotiations
    • 10.6 Section 6 Simulation of international business negotiations
  • 11 Chapter Eleven Language Skills and Non-business Communication
    • 11.1 Section 1 Features of language skills in international business negotiations
    • 11.2 Section 2 Language skills in international business negotiations
    • 11.3 Section 3 Importance of non-business communication in international business negotiations
    • 11.4 Section 4 Non-business communication in the phase of greeting negotiators
    • 11.5 Section 5 Non-business communication in the phase of formal negotiations
    • 11.6 Section 6 Non-business communication at other activities related to IBN
    • 11.7 Section 7 Non-business communication in the phase of seeing off negotiators
Section 3 International business negotiation skills


Section 3 International business negotiation skills

3.1 Listening skills in international business negotiations

     3.1.1 Major forms of listening

     a. Passive listening

     b. Acknowledgment

     c. Active listening

     3.1.2 Specific listening skills

     1. Be motivated to listen.

     2. If you must speak, ask questions.

     3. Be alert to nonverbal cues.

     4. Let your counterpart tell her story first.

     5. Do not interrupt when your counterpart is speaking.

     6. Fight off distractions. 

     7. Do not trust your memory. 

     8. Listen with a goal in mind.

     9. Look your counterpart in the eye.

     10. React to the message, not the person.

     11. Don’t get angry. 

     12. Remember, it is impossible to listen and speak at the same time. 

3.2 Questioning skills in international business negotiations

     3.2.1 Why to ask questions

     1. Gain information. 

     2. Check understanding and interest level.

     3. Determine behavioral style. 

     4. Gain participation.

     5. Give information.

     6. Get an opinion.

     7. Bring attention back to the subject.

     8. Reach agreement. 

     9. Reduce tension. 

     10. Give positive strokes.

     3.2.2 When to ask questions

     a. Question at the end of the speech

n   b. Question at the pause of the speech

 c. Question before and after your speech

     d. Question in the debate time of  the agenda

     3.2.3 Two main types of questions

     1. Closed-ended and restrictive. 

     2. Open-ended and expansive. 

     3.2.4 Keys to proper questioning

     1. Have a plan. 

     2. Know your counterpart.

     3. Move from the broad to the narrow.

     4. Use proper timing. 

     5.Ask permission to ask a question. 

     6.Use silence.

3.3 Answering skills

     3.3.1. Keep thinking time for yourself.

     3.3.2 Make clear about purposes of the questions

     3.3.3 Never answer once and all 

     3.3.4  Arts of avoidance 

     3.3.5 Replace answering with asking

     3.3.6. Pass the buck

     3.3.7 Find excuses to postpone replies to earn more time for further thinking

3.4 Stating skills in international business negotiations

     3.4.1. Important negotiations points in stating ideas

     1.Be Honest.

     2.Be concise and clear.

     3.Use the appropriate tone and speed.   

     4.Use correct terminology.

     3.4.2 Skills in statement

     1. Statement should be concise, easy to understand.

 2. Statement should be specific, vivid, so that make the other side to concentrate on and be absorbed in to listen .

 3. Statements should prioritize, and the level should be clear.

 4. Statements shall be based on objective reality, so that make the other side believe and trust ours.

 5. Statements must be accurate to avoid vague and inconsistent.

 6. When the error is found in the statement, it should be promptly corrected, to avoid causing unnecessary losses.    

 7. Repeat statement sometimes is necessary.

3.5. Observing skills

     3.5.1 The objects of observation

     1. Facial expression information (①Eyes are the windows to the soul; ②Eyebrows can reflect man’s state of mind.)

     2. Upper limb movements (①Hand can judge the psychological activities ②Arm can summit signal transmission)

     3. Lower limbs action language (①Legs express the unconscious motion; ②Feet reflect the inner feelings)

     3.5.2 Case study four:

3.6 Bargaining skills

     3.6.1 The basic five guidelines for argumentation

     1. Make your viewpoint clear and cite convincing facts

     2. Think agilely(灵活;头脑敏捷)and organize your thoughts logically.

     3. Focus on the key principles and disregard the trivial. Measure your words with accuracy and caution and leave out insulting remarks.

     4. Make a combined use of hard and soft tactics and forgive your counterpart’s mistakes.

     3.6.2 Techniques for argumentation

     1.投石问路 Throw a stone to clear the road

     2.抛砖引玉 Throw away a brick in order to get a gem

     3.斤斤计较   Square accounts in every detail

     4.步步为营  Advance gradually and entrench oneself at every step

     3.6.3. Taboos

3.7 Persuading skills in international business negotiations

     3.7.1 The methods of persuading

     1. Socrates' method

     2. Method of competitors to participate in

     3. Division method

     3.7.2 Persuading skills

     1. Make concessions in order to gain advantages

     2. Impress others with sincerity

     3. Follow the steps from the shallower to the deeper, from easy to difficult.