商务英语谈判

李之松

目录

  • 1 Chapter One An Overview of International Business Negotiations
    • 1.1 Section 1 Outline of the book
    • 1.2 Section 2 Definition of international business negotiations
    • 1.3 Section 3 Theories for international business negotiations
    • 1.4 Section 4 Features of international business negotiations
    • 1.5 Section 5 Objectives of international business negotiations
    • 1.6 Section 6 Categories of international business negotiations
    • 1.7 Section 7 PRAM model for international business negotiations
    • 1.8 Section 8 Principles of international business negotiations
    • 1.9 Section 9 A case of international business negotiation:How Giving Face Can Brew Success*
  • 2 Chapter Two Process of International Business Negotiations
    • 2.1 Section 1 A framework for international business negotiations
    • 2.2 Section 2 Preparation for international business negotiations
    • 2.3 Section 3 Opening of international business negotiations
    • 2.4 Section 4 Formal information exchange of international business negotiations
    • 2.5 Section 5 Concession and agreement of international business negotiations
    • 2.6 Section 6 Agreement execution of international business negotiations
    • 2.7 Section 7 Simulation of international business negotiations
    • 2.8 Section 8 Case study: A successful international business negotiation
  • 3 Chapter Three Basic Links of International Business Negotiations
    • 3.1 Section 1 Introduction
    • 3.2 Section 2 Inquiries
    • 3.3 Section 3 Offers
    • 3.4 Section 4 Counter-offers
    • 3.5 Section 5 Acceptance
    • 3.6 Section 6 Conclusion of a contract
    • 3.7 Section 7 Case study: Shopping Tote Bag Negotiation
  • 4 Chapter Four Basic Qualities of International Business Negotiators
    • 4.1 Section 1 Requirements for qualified international business negotiators
    • 4.2 Section 2 Responsibilities of international business negotiators
    • 4.3 Section 3 Teamwork for the negotiating team
    • 4.4 Section 4 Simulation of international business negotiations
    • 4.5 Section 5 Case study: Chinese negotiation training on sales price
  • 5 Chapter Five Management of International Business Negotiations
    • 5.1 Section 1 Brief introduction of management
    • 5.2 Section 2 Management of negotiators in international business negotiations
    • 5.3 Section 3 Management of teamwork in international business negotiations
    • 5.4 Section 4 Management of agenda and communication forms
    • 5.5 Section 5 Management of time and place for business negotiations
    • 5.6 Section 6 Management of atmosphere for business negotiations
    • 5.7 Section 7 Management of risks in international business negotiations
    • 5.8 Section 8 Simulation of international business negotiations
    • 5.9 Section 9 Case study: The conclusion of the price of the chairs for airport
  • 6 Chapter Six Strategies and Skills of International Business Negotiations
    • 6.1 Section 1 An overview and comparison of negotiation strategies and skills
    • 6.2 Section 2 International business negotiation strategies
    • 6.3 Section 3 International business negotiation skills
  • 7 Chapter Seven Etiquette in International Business Negotiations
    • 7.1 Section 1 Brief introduction of importance of etiquette
    • 7.2 Section 2 Basic etiquette of people’s daily performances
    • 7.3 Section 3 Etiquette in formal international business negotiations
    • 7.4 Section 4 Etiquette in contract signing ceremony
    • 7.5 Section 5 Manners in attending international business negotiations
  • 8 Chapter Eight Intercultural Issues and Styles  of International Business Negotiations
    • 8.1 Section 1 Factors influencing international business negotiations
    • 8.2 Section 2 Foundation and role of culture in international business negotiations
    • 8.3 Section 3 Cultural differences in international business negotiations
    • 8.4 Section 4 Personal styles of international business negotiations
    • 8.5 Section 5 Team styles of international business negotiations
    • 8.6 Section 6 Cultural styles of international business negotiations
    • 8.7 Section 7 Simulation of international business negotiations
  • 9 Chapter Nine International Business Price Negotiations
    • 9.1 Section 1 The formation of price in international business negotiations
    • 9.2 Section 2 Features of international business price negotiations
    • 9.3 Section 3 Targets of international business price negotiations
    • 9.4 Section 4 The essentials of of international business price negotiations
    • 9.5 Section 5 Skills of international business price negotiations
    • 9.6 Section 6 Cases of international business price negotiations
  • 10 Chapter Ten International Business Contract Negotiations
    • 10.1 Section 1 The formation of a contract in international business negotiations
    • 10.2 Section 2 Features of international business contract negotiations
    • 10.3 Section 3 Targets of international business contract negotiations
    • 10.4 Section 4 Principles of international business contract negotiations
    • 10.5 Section 5 Strategies and skills in international business contract negotiations
    • 10.6 Section 6 Simulation of international business negotiations
  • 11 Chapter Eleven Language Skills and Non-business Communication
    • 11.1 Section 1 Features of language skills in international business negotiations
    • 11.2 Section 2 Language skills in international business negotiations
    • 11.3 Section 3 Importance of non-business communication in international business negotiations
    • 11.4 Section 4 Non-business communication in the phase of greeting negotiators
    • 11.5 Section 5 Non-business communication in the phase of formal negotiations
    • 11.6 Section 6 Non-business communication at other activities related to IBN
    • 11.7 Section 7 Non-business communication in the phase of seeing off negotiators
Section 3 Importance of non-business communication in international business negotiations

Section 3 Importanceof non-business communication 

duringbusiness negotiations

3.1 Differences between international business andnon-business communication

     Here are the main differences between the twokinds of communication in business activity:

     1. Communicationin internationalbusiness negotiations must be well prepared but you need not spendtoo much time on preparing for a non-business talk.

     2.Communicationin internationalbusiness negotiations must have a clear purpose but a non-businessconversation can be aimless, or, we can say that all non-businessconversations have the same aim: relaxing our guests.

     3.Comparedwith internationalbusiness communication, non-business talk may befreer, and conversationcan move from one topic to another casually and unconsciously.
           4.Communicationin internationalbusiness negotiations require you to be specialized in theparticular business of your company, while non-business talkdemands your being open-mindedness.

3.2 Importance of non-business communication

     Non-businesstalk is considered important for the following reasons:

      1.In general, a negotiation is a longprocess, lastingdays or weeks, and a pause or pauses in a negotiation is inevitable (不可避免的). During a pause communication will continue andsuch communication often comes in form of non-business talk (maybe the worse the business is, themore important the non-business talk is.).
            2. Before anegotiation begins, we must receive the visiting negotiators assoon as they arrived, and the non-business often begins at air port andcontinues on the way to a hotel and even lasts the whole process ofbusiness negotiations.

     3. It is impolite to letthe visiting negotiators have meals (especially lunch and supper) bythemselves, so we should enjoy meals with them, and obviously it is notsuitable to discuss business affairs or eating quietly in most of the international businessnegotiations, so in such situations,  non-business talksare rathernecessary.

     4. Non-business talk can shorten the distance between the two sides,which helps business negotiation a lot.