Explain the role and significance of audience analysis in public speaking.
Study the psychological condition of your audience.
Giving a speech requires more than just formulaically standing up saying some prepared words, and then sitting down. You must create a bond with your listeners; otherwise, you risk losing their collective attention. Analyzing and learning to adapt to your audience can be more worthwhile than any other preprations for your speech.
Please preview the words before watching the video.
1. dull [dʌl]adj.无趣的；
2. audience-centered以听众为中心的
3. primary purpose主要目的；根本目的
4. thorough ['θʌrə]adj. 彻底的；十分的；周密的
5. adapt to your audience适应你的听众
6. poke about摸索；探听；
Eg：The man is always poking about in the office, andthat is a bad habit.
这个人经常在办公室打听别人的事，那是一种坏习惯。
7. Demographic Factors人口因素，人口统计因素
8. Age Group年龄组，年龄群，年龄层
9. sex ratio男女人口比例，性别比
10. stereotype ['sterɪə(ʊ)taɪp; 'stɪərɪə(ʊ)-]刻板印象，成见
11. occupation[ɒkjʊ'peɪʃ(ə)n] n. 职业
12. in-depth[ɪn depθ]adj. 彻底的，深入的
13. potentialcustomer潜在顾客、潜在客户culturalbarriers
14. taboo[tə'buː]n.禁忌；禁止
15. egocentric[,egə(ʊ)'sentrɪk;iː-] adj. [心理] 自我中心的；利己主义的n. 利己主义者
16. overestimate[əʊvərˈɛstɪmeɪt;(forn.)əʊvərˈɛstɪmət] vt. 对……评价过高；对……估计过高
17. underestimate[ʌndər'estɪmeɪt]vt.低估；看轻
18. open-ended question启发式问题
Open-ended questions cannot be answered with asimple "yes" or "no", or with a specific piece ofinformation. They are sometimes phrased as a statement which requires aresponse.
Examples of open-ended questions:
Tell me about your relationship with yoursupervisor.
How do you see your future?
Tell me about the children in this photograph.
What is the purpose of government?
Why did you choose that answer?
19. Closed-ended question闭合问题；封闭式问题
A closed-ended question is a question format thatlimits respondents with a list of answer choices from which they must choose toanswer the question.
Were you satisfied with your last vendor?
Doyou like this (new/different) feature that our product provides?
Does this make sense?
Can you come in again on Monday or Tuesday?
Are you ready to move forward (with thistransaction)?
20. Psychology[saɪ'kɒlədʒɪ]n. 心理学；心理状态
21. behavioral[bɪ'hevjərəl]adj.行为的
22. role-playingn.角色扮演，角色模仿
23. questionnaire[ˌkwestʃəˈneə(r)]n.问卷；调查表
24. time-consuming ['taimkən,sju:miŋ]adj. 耗时的；旷日持久的
Please watch the video.
Questions to be discussed in class:
What are the audience thinking about when listening to a speech?
How to research your audience ?
How to adapt to the audience?
Study the speech and immitate the speaker.
Questions to be discussed in class:
What kind of speech is it? Informative or persuasive speech?
Why did she start the speech with stories of her children?
What does it mean by “when they go low, we go high” in paragraph 6?
What does “that same approach”mean in paragraph 7?
Why do you think is this speech so successful and praised by so manypeople? What techniques did she use?
